He said that as per the sources Bharti Airtel is going to launch a new plan named ‘Airtel Black’. “This will be like an all-in-one bundle plan including DTH, postpaid and fibre. The combination of these three will be in a single plan,” he said.
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Daanish also informed that according to sources the price of this plan can be as low as Rs 999.
Customers will now have a choice to choose either two services or make a bundle of all the three services, he said. He added that the Black plan which the company can announce at noon when it will come then it will not only benefit the customers but will also give tough competition to other telecom companies.
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While, speaking on the topic of hike in telecom tariff Sunil Mittal, Chairman of Bharti Group said that “We had an Arpu (average revenue per user) of Rs 220-230 before Jio came in and people were consuming 1 GB data a month…today industry is at Rs 140, significantly lower than where it was six years back and people are consuming 15 GB a month. It’s just not sustainable where we are today.”
The good news is we are not talking about massive increase in tariff but just wants to cross the Rs 200 mark, which will still be lower than six years back and people can still consume 15 GB data for price less than six years back, he said.
He further added that people at the lower end pay can still pay Rs 70-100 but the middle to higher end users, instead of paying the Rs 250-300, can pay Rs 350-400 so that’s the desired state of growth.